.Manly Bands is a direct-to-consumer vendor of guys's rings. The company launched in 2016 after John Ruggiero, the co-founder along with his spouse Michelle, could not discover an ideal wedding event band.This is Ruggiero's second look on the podcast. In April 2021, our company reviewed the provider's starting, distinct ring components, as well as much more. Since then, Manly Bands has acquired its maker. The manufacturing of rings from, point out, Jack Daniel's bourbon barrels or even Fender guitar cords generates compelling video clip, points out Ruggiero, best for storytelling on social networking sites and elsewhere.The whole audio of our talk is inserted listed below. The transcript is actually edited for duration and also quality.Eric Bandholz: Provide our team a rundown of what you perform.John Ruggiero: My wife, Michelle, and I began an online ring provider called Manly Bands in 2016 to handle a concern of wedding event bands for guys. Our company were actually only married. I possess large hands and could not discover a ring that I just liked that was actually not overpriced. My choices were purchasing from a directory or even having something personalized.I ended up buying coming from a web site. The band arrived in a standard mailer, with no container or even client service. It was actually a horrible knowledge through today's ecommerce criteria.Our team acquired married, transferred to Fla, and also needed to have a project. Our team told ourselves, "Our team're both entrepreneurs. Why don't we generate our very own service?" Our company discussed the sorts of complications our experts will viewed and also just how to fix them. My ring expertise turned up, and also our company decided to attempt to handle it for other fellas.Our objective when we started was to pay rental fee. Our team thought creating a couple many thousand bucks a month coming from this would certainly be superb. We considered it a way of living company, not high-growth. It was actually only Michelle as well as me in our garage designing bands and also delivering all of them out to customers. We had actually appealed something. Our information sounded with prospects.Michelle and I make a superb group. I produce ideas, and she's the implementer. A great deal of our excellence visits her artistic mind. She labels the rings and also builds identities. She attaches the bands to customers. Describing a band entirely as "eight-millimeter dark" didn't suffice.Our experts created rings from unique components, including Jack Daniel's barrels or special steels. Your business removed. Since then, we've developed dramatically. Our experts now have over 55 individuals in the Manly Bands family. About one-half of those are ring professionals who work in our just recently obtained manufacturing shop in Utah.Bandholz: When did you get a supplier?Ruggiero: About a year as well as a half earlier. Our company had actually been their client for several years, so we knew all of them properly. A lot of their business was wholesale, which didn't interest our company-- heading to mom-and-pop jewelry experts. They preserved their retail customers and brand. Our experts obtained a few of their resources as well as brought over staff members.Bringing on a production group has been one of the best points our experts've done. It's been actually unbelievable to head out there certainly and also see all of them bring in bands out of Fender guitar strings or even steel from an M1 Abrams tank.Bandholz: Exactly how does internal production influence advertising?Ruggiero: It is actually been significant. Taking a video camera to the opposite side of the office and recording the staff utilizing lathes to cut the steel rods or scotch gun barrels right into rings makes for astonishing video clip. Our company possess our electronic camera crew on the market regularly. Our team make use of that footage on our social networks and in our advertisements as well as newsletters. Our experts make an effort to market that because a lot of providers in the males's ring room do not create. They lose ship or purchase from overseas and then deliver it out. However our company prefer it to last a life-time as well as be actually something people can take pleasure in.We've possessed a bunch of excellence with our army ancestry selection, where we source special military materials. Our experts possess the M1 Garand rifle sell, the wood component, from World War I. Enjoying our team put that in the turret as well as reduced an item out for a ring is actually amazing.Our marketing for those rings talks about the history, the soldiers, where the weapon was actually used, and also things like that. My better half as well as I studied filmmaking in university. We utilize our capabilities to inform and tell a story. For example, I lately acquired an e-mail from a customer who shared that his grand daddy made use of to steer M1 tanks. The customer blessed one of those bands to his grandfather, and also they possessed quite a mental swap. It's nice to assist consumers associate with their past and also generate one thing purposeful.Bandholz: Where can people buy a band coming from you?Ruggiero: ManlyBands.com. Our team possess pictures on Instagram, also. I perform Twitter and also LinkedIn.